Katari Brand

“Katari” is a beer restaurant brand based on cultural and modern elements. First, I researched the meaning of the name and made some sketches that represented its concept. The “Katari” is known as the fertility god in some Andean Cultures.
Also, it is represented as an animal that is part of llama, eagle, and fish. I transformed both ideas into an image, a logo. Around the logo, I developed all the visual concepts, including several references to barley, maintaining the cultural idea but refreshing it. The main idea was effectively communicated as a new experience of consuming beer is being recognized in Quito - Ecuador through the visual marketing of this brand, which combines the cultural background and the modernity.